Arsenal Classics identity

Arsenal Classics is a new show for Arsenal TV, which showcases 'classic' Arsenal games and features players discussing the matches and history of Arsenal FC. Factory 311 asked us to develop the identity for the show.

The aim of the brief was to create a timeline style opening sequence where a camera would move past archive Arsenal footage and relevant typography. We used the touchline of the football field as a visual timeline. We start the opener with a close-up of a transfer wheel marker (chalk-wheel) creating the first line on a fresh pitch. After this we explore the rich Arsenal history by following the chalk lines along the pitch. All the chalk lines together form the Arsenal crest we see in the end.

About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

Arsenal Classics