Ericsson CES 2012 Brand Film

At this year's International CES (Consumer Electronics Show), which took place in Las Vegas, Ericsson's CEO Hans Vestberg delivered a keynote addressing the future of "The Networked Society".

London based Global Brand Experience Agency, Jack Morton, contacted Onesize for creating a 2+ minute brand film for Ericsson, which in a nutshell explains where Ericsson is coming from and where it's going. Onesize asked me to join their ranks in the making of this movie.

The film opens Hans' Keynote by introducing Ericsson's "Networked Society" to the audience.
A fully CG, animated film is the result, scored and sound designed by Echolab.

Agency: Jack Morton
Client: Ericsson
EP Jack Morton: Hugh Ip

EP Onesize: Pepijn Padberg
CD: Rogier Hendriks
Lead Design: Reinier Flaes
Animators/Designers:
Reinier Flaes
Fredrik Ekholm
Harm van Zon
Kasper Verweij
Benjamin Jun Wai Ip
Heerko Groefsema

Music Company : ECHOLAB
Composers : Tobias Norberg, Gavin Little
Sound Designers : Gavin Little, Joe McHugh

About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

Ericsson CES