Heineken halu

date//2010 size//1280x720 length//49 seconds client//Heineken

Heineken Halu, launch of the new Heineken bottle via 3D motion design

Director Ruben van Leer of Westframe asked me to make an animation for the launch of the new Halu bottle of Heineken in America. This bottle is different than the 'regular' aluminium bottle. When it's being lit with a blacklight, a new design will light up out of the bottle. The animation has been screened in all the big clubs in America. 

My part was doing the creative direction together with Ruben van Leer and I did the animation, modelling and texturing. Audio for this piece is done by Joris van Grunsven of Studio Takt.

About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

 

Contact

Heerko Groefsema
Lange Nieuwstraat 105
3512 PG  Utrecht
info@heerkogroefsema.nl

+31 6 53 20 30 53