MTV Activate package design bumper

Menno Fokma asked me to join him in creating a package design for a new upcoming show, Activate. The show is about young people worldwide, facing the difficulty of growing up. How they deal with problems and share knowledge to each other to become stronger. The chosen treatment uses the metaphor of kites to visualize rising out of problems together. The package is created for a pilot and contains a 7 sec. bumper, logo design and lower thirds. My part consisted out of modeling, texturing and animating the kites with dynamics and deformers.

About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

MTV activate