Qfund ident

date//2010 size//1280x720 length//1:13 minutes client//Questore

Qfund ident

In cooperation with advertising agency Categorie1.com I created this animation for Questore. They wanted to use an animation which would explain their fund in a nutshell. This can be used as an intro for a presentation or as a standalone animation in a stand. A voiceover will tell you all the main things you need to know about the product. The story is told in an abstract and metaphoric way. Simple forms are used to symbolize certain aspects of investments. They purple/magenta object can be seen as the investment. This investment gets eaten by a black blob which represents the so called 'black box' etc.

Role

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About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

 

Contact

Heerko Groefsema
Lange Nieuwstraat 105
3512 PG  Utrecht
info@heerkogroefsema.nl

+31 6 53 20 30 53