In-store 3d animation for Sonos S5 multi room audio device

The Sonos S5 is a multi-room music system. In cooperation with Jisk Film and Menno Fokma, I produced an animation explaining the features and benefits of the Sonos S5.

The video is used on a in-store display to give more information about the product besides it. The display is used in portrait-mode. This was the first time I had to produce an animation in portrait. This was really something you have to get used to, because compositions are completely different than on a landscape orientation.

About

Heerko Groefsema is a motion director/ designer from the Netherlands, based in the city Utrecht. This is where he teamed up with 5 other motion design fanatics. Through sharing their passion and combining their individual strengths they strive for creating visually stunning pieces.

Love for design, curiosity, inquisitiveness and collaboration with others is what makes Heerko grow in his field of work. Through combining design with dimension of time he likes to animate the viewer and convey a message or feeling.

In one of his latest projects he teamed up with 30 well known sound and animation studios to create an abstract collaboration project. The aim was to explore the relationship between geometry and audio in unique ways. The movie will be premiered at the OFFF festival in Barcelona the 9th of june.

Sonos S5