Heerko Groefsema
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Qfund
- Client Questore
- ICW Categorie1
- Date 2010
- Audio Studio Takt
- Original Format 1280 x 720
- Length 1:13 minute
Info
In cooperation with advertising agency Categorie1 I created this animation for Questore. They wanted to use an animation which would explain their fund in a nutshell. This can be used as an intro for a presentation or as a standalone animation in a stand. A voiceover will tell you all the main things you need to know about the product.
The story is told in an abstract and metaphoric way. Simple forms are used to symbolize certain aspects of investments. They purple/magenta object can be seen as the investment. This investment gets eaten by a black blob which represents the so called 'black box' etc.
- Role Concepting, Modelling, Animation etc